A Year of LIGHT: 2021

Atlantic City Boardwalk Night 

By the Numbers:


New Professional Certificates


Studies of Atlantic City Patrons and Stakeholders


Annual Shorecast


Million in Equivalent National Publicity Value

(Since January 2021)


The Lloyd D. Levenson Institute of Gaming, Hospitality & Tourism (LIGHT) at Stockton University was established to provide a forum for public policy discussions regarding the gaming, hospitality and tourism industries of our region. In service of this mission and in support of the University’s commitment to playing a central role in issues that are vital to the economic and social wellbeing or our community and region, LIGHT engages members of the Stockton community (faculty, staff, students and neighbors), local community and industry leaders in five key activities:


Professional training and learning opportunities that provide the latest in-demand skills, knowledge and abilities.

The Lloyd D. Levenson Institute of Gaming Hospitality and Tourism (LIGHT), in the School of Business at Stockton University, now offers certificates designed specifically for professionals in the gaming, hospitality, tourism and event management industries. These programs bring together resources from across the University and regional business community and are delivered in partnership with the Office of Continuing Studies at Stockton University and the New Jersey Tourism Industry Association.

Click the icons below to explore the opportunities:

Certified Tourism Professional

Strategic Digital Marketing


Conferences, symposia, lecture series and panel discussions which provide a forum for public policy discussions.

Destination Cannabis: Insight for New Jersey Hospitality and Tourism, February 24, 2021

Getting Back Togethe: Restoring Consumer Confidence in Public Gathering Spaces, April 29, 2021

13th Annual Jersey Shorecast, May 12, 2021

2nd Annual Jersey ShoreView, October 21, 2021

Scholarly projects, surveys and experiential research, which contribute to knowledge in the field of gaming, hospitality and tourism.


Atlantic City Restaurant Week

Annual survey of Atlantic City Restaurant Week patrons. Providing insight into visitor demographics, activities and perceptions. The 2020 event was cut short when NJ Governor Phil Murphy issued Executive Order 103 on March 9, 2020 declaring a state of emergency and a public health emergency, and Executive Order 104 on March 16, 2020 which ordered restaurants to transition to take out or delivery only.


Atlantic City Visitor Survey 2021

The Lloyd D. Levenson Institute for Gaming, Hospitality and Tourism (LIGHT) at Stockton University
undertook the development and administration of a survey exploring the perceptions and preferences of visitors to the Atlantic County region in response to the COVID-19 pandemic.


Atlantic City Stakeholder Survey

Through community discourse and ongoing efforts by the city, county and state it has become clear that Atlantic City is in need of a new marketing campaign and a strategic plan for promoting its tourism product. To this end, the Casino Reinvestment Development Authority (CRDA), secured the services of Masterpiece Advertising of Atlantic City (Masterpiece). Masterpiece sought research to inform the design of the campaign and plan for the city, and so partnered with The Lloyd D. Levenson Institute of Gaming Hospitality and Tourism, Stockton University School of Business (LIGHT) to conduct two studies. The first “Lifestyle” survey was conducted in September 2021 (report October 2021) and sought to gauge the perceptions and motivations of Atlantic City visitors, the second, this “Stakeholder” survey, sought feedback from the city’s industry and community leaders.

Industry reports and trade publications that support sound decision making among policy makers and leaders in the region’s three largest industries.

International Journal of Gaming, Hospitality and Tourism (IJGHT)


Monthly Snapshots

Serving as an advocate and authority on the gaming, hospitality and tourism through varied local, regional, national and global media channels.

For the year ended 2020 LIGHT was mentioned in 442 articles read by over 450 million people worldwide. LIGHT was featured in the Associated Press, Washington Post, Daily Mail (UK), Philadelphia Inquirer, NJBiz and The Press of Atlantic City, and on New Jersey 101.5 and ABC News.

Time Period


Ad Equivalency

# Articles

Year End 2021

1,547,028,145  $19,444,536.00 1,794

Year End 2020*




Year End 2019




Year End 2018




Year End 2017




* The University changed media tracking vendors from Trend Kite to Critical Mention as of July 1, 2020.

Thank you to all who contributed to another successful year at LIGHT!