A strong brand can be identified quickly by its usage of color. Since the mind interprets this non-verbal communication often faster than one can interpret content, the language of color can deliver powerful messages to reinforce the brand.
Stockton’s secondary color palette consists of a variety of strong colors to accent the primary colors.
When used effectively, Stockton’s color scheme reinforces the value and maintains a positive association with our brand. To maximize the effectiveness of your message using Stockton colors, incorporate the following into practice:
- Be intentional. Colors should be used with a purpose, perhaps to highlight, coordinate, or distinguish.
- Maintain balance in application. Over or under usage of color can detract from the message, producing a feeling of
clutter or emptiness.
- Enhance the brand’s recognition. The coordination of Stockton’s primary and secondary colors should always represent the “Stockton look,” easily detectable even in the absence of identifying content.
- Represent Stockton’s personality. Use color to promote our personality… engaging, friendly, visionary. • Remember color
perceptions. Colors evoke experiences, and when used appropriately, can convey the
sentiment of your message.
- Black suggests discipline, power, sophistication, confidence
- White symbolizes new beginnings, innocence, completeness, efficiency
- Blue indicates trust, reliability, confidence, perseverance
- Yellow signifies enthusiasm, creativity, illumination, fun
The official colors of Stockton University are black and white, with accent colors of blue (PMS 292) and yellow (PMS 123).
Gold metallic ink (Pantone #874) or silver metallic ink (Pantone #877) may be used on high-quality communications. Gold foil (#424) or silver foil (#420) stamping may also be used when printing on the highest-quality communications.
Primary Color Palette
Secondary Color Palette
Athletics Color Palette