Brand Colors

Brand Color Sample

A strong brand can be identified quickly by its usage of color. Since the mind interprets this non-verbal communication often faster than one can interpret content, the language of color can deliver powerful messages to reinforce the brand.

Stockton’s secondary color palette consists of a variety of strong colors to accent the primary colors.

When used effectively, Stockton’s color scheme reinforces the value and maintains a positive association with our brand. To maximize the effectiveness of your message using Stockton colors, incorporate the following into practice:

  • Be intentional. Colors should be used with a purpose, perhaps to highlight, coordinate, or distinguish.

  • Maintain balance in application. Over or under usage of color can detract from the message, producing a feeling of clutter or emptiness.

  • Enhance the brand’s recognition. The coordination of Stockton’s primary and secondary colors should always represent the “Stockton look,” easily detectable even in the absence of identifying content.
  • Represent Stockton’s personality. Use color to promote our personality… engaging, friendly, visionary. • Remember color perceptions. Colors evoke experiences, and when used appropriately, can convey the sentiment of your message.
      • Black suggests discipline, power, sophistication, confidence
      • White symbolizes new beginnings, innocence, completeness, efficiency
      • Blue indicates trust, reliability, confidence, perseverance
      • Yellow signifies enthusiasm, creativity, illumination, fun

The official colors of Stockton University are black and white, with accent colors of blue (PMS 292) and yellow (PMS 123).

Gold metallic ink (Pantone #874) or silver metallic ink (Pantone #877) may be used on high-quality communications. Gold foil (#424) or silver foil (#420) stamping may also be used when printing on the highest-quality communications.

Primary Color Palette

Blue
PMS 292
#79BDE9
Yellow
PMS 123
#FFC423
Black
PMS N/A
#000000
White
PMS N/A
#FFFFFF
Gold Foil
PMS 874
#bc9b6a
Silver Foil
PMS 877
#a7a9ac

 


Secondary Color Palette

PMS 289
#002a5c
PMS 2945
#0069aa
PMS 202
#822433
PMS 131
#Ce8e00
PMS 1615
#86431e
PMS 463
#6c4d23
PMS 4625
#512b1b
PMS 424
#7c6a56
PMS 417
#6d6f64
PMS 424
#6c6f70
PMS 616
#ecdfa8
PMS 727
#f1cea4

 


Accents

PMS 381
#d5e03c
PMS 383
#b1bb1e
PMS 159
#e36e1e
PMS 157
#fba25e

 


Athletics Color Palette

Black
PMS N/A
#000000
White
PMS N/A
#FFFFFF
Blue
PMS 292
#79BDE9
Yellow
PMS 123
#FFC432